Selected work
From stock library to Europe's largest creative platform
Since I joined Freepik almost three years ago, the company has changed its name, its product, its positioning and its category. I've been inside every one of those changes, putting them into words.
Freepik is now Magnific
One of the launch pieces, the adaptation of key touchpoints and the announcement to our creative partners.
Freepik Business
From campaign brainstorming to every message in the funnel. The company's shift in focus to teams, not individuals.
Magnific Originals
All the copy around our co-production program with the best audiovisual creators of the moment.
AI launches
Tools and features of the platform: posts, emails and campaigns for a suite that changes every week. Everything, produced with Magnific tools.
An app with a unique personality that helps users keep their gallery in order. Crafted from 0.
The first 3-shoe pack for skaters: two of the dominant foot, one of the other. Double shortlist at Cannes Lions.
The most viral Black Friday campaign, which increased Worten's sales by 23%. Gold at the Inspirational Awards.
We turned printer test pages into ready-to-send organ donor applications, together with the National Transplant Organisation. Shortlisted at Cannes Lions and El Sol.
The uncomfortable "boxing" before every YouTube "unboxing" video. World Vision. Triple Gold at El Chupete.
The country's best illustrators "donated" their hearts to help us look after our own. A 360º campaign, exhibition included, for the Spanish Heart Foundation.
Repositioning San Miguel Magna for the most contradictory generation: Gen Z. A campaign disloyal to what campaigns usually are, for a beer that is disloyal to itself.
