The challenge: humanizing the technology of a tech retailer.
Giving a new use to a printer test page.
Worten is a technology retail store on a mission to "humanize" technology, focusing on all the life that any product can offer. That was the line of communication we worked on from VCCP.
La idea
We took something as simple, rudimentary and "lifeless" as printer test pages and turned them into a tool that could save lives. Together with the National Transplant Organisation, we created a software that turned this page into a ready-to-send application to become an organ donor. Beyond the form, each page included the real story of a patient waiting for a transplant.
The case, in video.
Recognition
An idea awarded at El Sol, Cannes Lions and the Premios Impacte.
Shortlisted in Best Use of Print
Shortlisted in Innovative Use of Print Media
Shortlisted in Print: Innovative Use of Print and Publishing
Gold in Innovation
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