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Personal projects · What I do when nobody asks

Lo que hago cuando nadie mira.

What I do when nobody asks.

Music, social, writing and AI experiments. Projects with no client and no brief, where I test ideas, formats and tools for the love of it.

Short film

El desagüe (the drain)

A poetic short produced entirely with Magnific Spaces: from treatment to final frame. A piece to explore, starting from a text of my own, how far AI-made audiovisual storytelling can go, always keeping a human voice and intent behind every shot.

El desagüe (the drain) — full short film.


Print

Airegin Beer

A print campaign for a beer that doesn't exist. The claim, "Live between the lines", lives where beers live: between the foam lines the glass leaves as you drink. One idea across three moments: a rooftop, a beach at sunset, a crowded bar. Because you live (and drink) between the lines everywhere.

The "Live between the lines" campaign, across three settings.


Music & Social

Animo Pánico

My band and my testing ground for social media. With Animo Pánico I have a couple of tracks out, but above all it's where I experiment with ideas and formats for social: what keeps me fresh in a space where brands fight for attention every single day.

For the song "Lo que pasó en el asiento de la parte de atrás" we made this music video — one of those ideas that come out when there's no brief holding you back, in collaboration with the lovely folks at Buen Rostro estudio.

Music video for "Lo que pasó en el asiento de la parte de atrás" — on Instagram.


Writing

Articles & short stories

When I'm not writing for brands, I write for myself. On Medium I publish articles and short stories, with no funnel and no call to action. Just my train of thought going off the rails.

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