The challenge: making people care about looking after their heart.
Get our best illustrators to "donate" us their hearts.
Heart disease has become one of the leading causes of death in Spain. For Heart Week, the Spanish Heart Foundation asked us for a low-budget idea that would raise awareness about it.
The idea
If anyone pours as much love and care into their hearts as we all should, it's Spain's leading illustrators and artists. For this campaign we used these artists' donated hearts to encourage people to look after their own as carefully as the artists look after theirs. And we took the collection to a physical exhibition during Heart Week.
A 360º campaign that travelled from paper to the exhibition hall to the web, with a mechanic that turned every illustrator into an ambassador for the cause.
The case, in video.
Credits
A campaign full of heart.
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